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Animated stand in Kirov department store

AR tags with a video about the history of the department store were placed in the design elements of the installation.

Audience:

Visitors to a shopping centre

Our challenges and solutions:

  • Turnkey exhibition Provision of cars from Velgutsgarage.ru, organising logistics and an interactive programme. 
  • AR tags on banners When pointing a smartphone at the event banner, a video about the history of the Kirov department store was played.
  • Film “The Wheel of Time” Preparation of a historical sketch, filming and editing of a video about the history of the department store. To prepare the film, we studied archives, historical references and selected photos from different years.