AR posters for the All-Russian People’s Front “Children’s Cashback” campaign
To inform people about the programme, AR posters were prepared and placed in 111 Multifunctional Public Services Centres across the country as part of a partnership with the All-Russian People’s Front
Parents sending children to summer camps.
Our challenges and solutions:
- Poster design and layout In cooperation with the All-Russian People’s Front, a poster containing a unique AR tag was prepared for printing.
- AR tags generation When pointing a camera in the MARMA app, a video was played on the smartphone screen about the rules of the “Children’s cashback” programme.
We don’t need to be on site in person to create the AR objects: all work is done remotely (with video content provided by the client).