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AR posters for the All-Russian People’s Front “Children’s Cashback” campaign

To inform people about the programme, AR posters were prepared and placed in 111 Multifunctional Public Services Centres across the country as part of a partnership with the All-Russian People’s Front


Parents sending children to summer camps.

Our challenges and solutions:

  • Poster design and layout In cooperation with the All-Russian People’s Front, a poster containing a unique AR tag was prepared for printing. 
  • AR tags generation When pointing a camera in the MARMA app, a video was played on the smartphone screen about the rules of the “Children’s cashback” programme.

Remote interaction:

We don’t need to be on site in person to create the AR objects: all work is done remotely (with video content provided by the client).