Relevant
technologies lab

a new tool for communicating with
your audience

ERASING THE BOUNDARIES BETWEEN IMAGINATION AND REALITY

TECHNOLOGY

How does AR work?

Augmented reality (AR) is the integration of digital objects into a real environment.

Preparatory stage

Creating visual content

Preparing the print media

Generating AR tags

Usage

Use the app or camera to scan the QR code

Point the phone camera at the AR tag image

Done! A static image becomes animated on your smartphone screen

Audience

Augmented reality technology is an effective and modern tool for your business.

marketing and advertising:

Increase target audience engagement, generate interest and simplify communication with different types of content: sound, video, animation.
Online sales:

Increase conversion rates: online interaction with presence effect speeds up purchase decisions.
Events and exhibitions:

Attract the attention of visitors to your stand with a wow effect and make your company stand out from the competition. Create an interactive format for events.
Brands:

Create a strong emotional connection between brand and consumer with one touch. Highlight status and increase brand awareness.
Retailers:

Make the product more accessible and attractive. No more lengthy instructions and descriptions: an interactive approach allows you to improve customer service.
Sales boosting:

Attract new customers and increase their loyalty. Make your company’s services more user-friendly.
The manufacturing industry:

Optimise workflow efficiency, improve products and increase safety and productivity in production.
Staff training:

Raise staff awareness and reduce training time for new staff.

Platforms

We offer user interaction through the browser (Web AR)

Web AR

Access to the service via a browser

access to the service via a browser

content display based on GPS data (location bound)

alignment to a plane (horizontal or vertical)

option to share AR on social media

device memory not being used

option to post 3D content

Benefits

Technical support

our experts will help you solve any technical issues that may arise after purchase

Connecting statistics

we will provide statistics for your business on various indicators

Savings on software

using the AR platform without software development costs

Personal manager

professionals who will work with you individually on a project

Technical support

our experts will help you solve any technical issues that may arise after purchase

Connecting statistics

we will provide statistics for your business on various indicators

Savings on software

using the AR platform without software development costs

Personal manager

a professional who will work with you individually and clarify all the details

Cases

Diplomas with augmented reality at the Eurasian Women’s Forum

Online voting “VinoGrad” in the tasting zone of the SPIEF-2024

MARMA Interactive Zone at SPIEF 2024

Interactive map of Russian regions

Ticket to the Future: a quest with AR elements

SPIEF Virtual Volunteer in Pulkovo

Avatar for the Khabarovsk Region stand

Space-scented perfume

More cases

AR in figures

What benefits do companies receive from implementing augmented reality?

He introduction of augmented reality for business development is one of the major technology trends of the last few years.

More and more companies are using AR to attract new customers, improve customer service, optimise workflows and train staff. According to a study by Snap with Deloitte consultancy Digital AR increases sales conversion by 94%.

«AR increases conversion by 94%, Carl!»

The graph shows the key sources of revenue for companies after the introduction of AR technology. It shows how businesses are achieving their goals, realising the potential of AR, and what the development prospects are for the coming years.

Data provided by Surf, a mobile developer

ABOUT US

Our philosophy

MARMA is a relevant tecnologies lab. Our team develops scenes with augmented reality (AR) on the web. We use AR as a tool for promoting products and brands in the B2B and B2G segments. We implement turnkey projects, developing not only the concept, but also the content (3D models, videos, static elements, 360 panoramas and much more), and also involve additional technologies (TG bots, AI, exhibition equipment, video production).

We have created our own multifunctional augmented reality platform – a new tool for promotion, communication, attracting new customers, increasing sales, optimizing production processes, staff training, entertainment and educational practices.