The target audience of the brand of perfumes inspired by painting, music and ballet is represented by culturally developed people who appreciate art and the atmosphere of the capital of culture – St. Petersburg. These people have fine taste, perceive the world through the prism of beauty and harmony, appreciate deep emotions and aesthetic perception. They strive for new impressions and experiences, saturate their lives with creativity and sophistication.
About the project:
MARMA Laboratory of Actual Technologies presented a perfume with the flavor of space at SPIEF-2023. The product combines a unique fragrance from 2Impress and “reviving” packaging from MARMA service. Just point your phone at the AR-code and you will see a cosmonaut in front of you, who will tell you about the Space fragrance in all details. Perfume with augmented reality opens new opportunities for marketing in the perfume industry, allowing you to create a more vivid experience for customers.
