Archives: Кейсы

Лаборатория актуальных технологий MARMA предоставила интерактивное решение с дополненной реальностью для награждения лауреатов премии «Общественное признание» на Евразийском женском форуме.

Лаборатория актуальных технологий MARMA привлекла гостей Форума к участию в дегустации вин на ПМЭФ-2024 с помощью интерактивного голосования. В  нем принял участие 1531 посетитель пространства российского виноделия «ВиноГрад».

Лаборатория актуальных технологий MARMA представила на ПМЭФ-2024 интерактивную зону с AR-решениями. Стенд продемонстрировал технологичный и инновационный подход бренда, а гости форума получили приятные впечатления и познакомились с новыми вовлекающими инструментами продвижения.

The relevant tecnologies lab MARMA developed an original lead magnet for the event: AR coffee allowed customers to enjoy not only the drink, but also interactive content. More than a thousand Forum participants tried coffee at the stand with an amazingly realistic pattern on the foam and AR prediction.

MARMA relevant tecnologies lab presented a perfume with the flavor of space at SPIEF-2023. The product combines a unique fragrance from 2Impress and “reviving” packaging from the MARMA service. Just point your phone at the AR-code and you will see a cosmonaut who will tell you about the Space fragrance in all details.

Within the framework of the International Economic Forum, EVA virtual assistant provided information support to the participants. It was enough to scan a QR code on the banner to activate it.

Especially for the exhibition-forum “Russia” MARMA service has developed a 3D avatar of Khabarovsk Krai with artificial intelligence, which can answer any question about Khabarovsk Krai, for example, what the region is famous for, how many cities it includes and what sights can be visited.

MARMA relevant tecnologies lab gave SPIEF-2023 participants the opportunity to enter the City of the Future, a digital world created in MARMA augmented reality. At the quest stations it was possible to get an alternative name in the MARMA virtual universe, use possible services of the future and learn more about modern technologies.

“Interactive AR map of Russia” is a project of MARMA relevant technologies lab and a unique space on the territory of SPIEF, where it is possible to make a virtual journey across the whole country from one point.

Nine visual cases of the use of AR technologies in the enterprise were presented at our interactive demo zone. Participants could point their smartphone camera at the tag to watch 3D or video content.