Audience of the St. Petersburg International Economic Forum:
Representatives of government and business, opinion leaders, prominent cultural and public figures.
About the project:
Coffee with a photo on the foam and a prediction in augmented reality or any other animated 3D content is one of the most popular services on any platform. Each cup has a QR code with a wish for the day, and the coffee machine applies any image to the foam of a latte or cappuccino. Most often, portraits of themselves, loved ones and pets, as well as company logos were printed on the foam.
Our tasks and solutions:
The MARMA laboratory of current technologies developed an original lead magnet for the event: AR coffee allowed customers to enjoy not only the drink, but also interactive content. Images appeared directly on the surface of the coffee, which made the consumption process more exciting and memorable. More than a thousand Forum participants were charged with positive energy and ideas after trying coffee with an amazingly realistic pattern on the foam and AR prediction at the stand.
Кофе
Creating such a lead magnet for clients has a number of advantages:
AR coffee is a great way to engage clients in interactive activities such as games, quizzes or sweepstakes.
Unique and creative AR effects on coffee are great material for publications on social networks. Clients will be happy to share such interesting content, promoting your brand and attracting new visitors.
Offering AR coffee as a lead magnet helps increase client loyalty to your brand, as such an experience can evoke positive emotions and associations in visitors.
Audience of the St. Petersburg International Economic Forum:
