Representatives of government and business authorities, opinion leaders, prominent cultural and public figures.
About the project:
Especially for the exhibition-forum “Russia” service MARMA developed a 3D avatar of Khabarovsk Krai with artificial intelligence. The avatar’s name is Amur – he is very inquisitive and can answer any question about Khabarovsk Krai, for example, what the region is famous for, how many cities it includes and what sights you can visit. Just say: “Amur, tell me about the nature of the region”. And you’ll know the answer immediately!
Benefits of using a digital avatar:
With a digital avatar, you can create interactive and engaging content that can attract and hold the attention of your audience, making interaction with the brand more engaging.
The avatar can be easily adapted to different campaigns, promotions, holidays and events, allowing you to respond quickly to changes and customize content to meet your audience’s needs.
Augmented reality technology will allow experimentation with new content formats and interactive experiences, opening up space for creative and innovative ideas.
A digital avatar can appeal to young people and technologically advanced users, which will help attract new customers and strengthen the brand’s position among the digital audience.
