Audience of the St. Petersburg International Economic Forum:
Representatives of public authorities and business, opinion leaders, prominent cultural and public figures.
Our tasks and solutions:
Postcard service with augmented reality
At the MEET THE FUTURE stand, everyone could record their video message and, with the help of our specialist, add it to a postcard that could be sent from the Forum site to anywhere in the world for free. When pointing the smartphone camera at the postcard, the recipient could watch the video in augmented reality. The project was implemented jointly with JSC “Russian Post”.
Testing Augmented Reality glasses
Each participant of the Forum could test the most modern augmented reality glasses HoloLens 2.At the session, EVA’s holographic assistant talked about the possibilities of AR for business, forums, exhibitions and concerts, and also gave a promo code with a 15% discount on the services of our service. Varjo XR-3 mixed reality glasses were also presented, with which it was possible to create a unique drawing and send it to yourself in social networks.
AR-quest
Participants scanned AR tags at the Forum site and watched augmented reality videos at our partners’ stands. The winner received an unusual gift – a mini version of himself, printed on a 3D printer in real time.
AR-photo zone
Forum participants could take a photo or record a video against the background of a 3D wall “coming to life” in the robot.
AR-installation “Gallery of leaders”
In honor of the 25th anniversary of the SPIEF, a retrospective AR installation was presented: 73 portraits of heads of state and government who participated in the Forum from 1997 to 2021. 18 portraits in the gallery “came to life” with the help of MARMA. When pointing the camera at the portrait with the label, you could watch an archive video of the leader’s speech at the SPIEF in augmented reality.
AR-map of the SPIEF site
When hovering over a placemark inside the map, one or another thematic zone “came to life”: a brief video was broadcast on the smartphone about what was in it. A large map was presented at the site at the beginning of the passage.
Street navigation
Our banners with QR codes helped the participants in planning a comfortable route to transport. They were placed on the entrance doors and indicated the direction of movement and the distance to the target.
Virtual Assistant
In the Pulkovo-3 terminal and the VIP lounge of Pulkovo Airport, arriving participants could contact EVA’s holographic assistant for information. She told me where to get a badge and undergo PCR testing, how to rent a car and much more. It was enough to scan the QR code on the banner next to the staff counters.
Implementation Features:
Multitasking
We have successfully implemented several different AR-activities on the Forum site at once.
Demonstration of modern equipment
HoloLens augmented reality glasses 2 and Varjo XR-3 mixed reality glasses helped to create a wow effect among the Forum participants and demonstrate the capabilities of AR.
